Javier Lecanda » Toyota http://javier.lecanda.com.mx Witless thoughts and ideas from a breathless mind Sun, 13 Nov 2011 22:30:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 iQ font http://javier.lecanda.com.mx/2009/07/26/iq-font/ http://javier.lecanda.com.mx/2009/07/26/iq-font/#comments Sun, 26 Jul 2009 18:48:43 +0000 Leco http://javier.lecanda.com.mx/?p=347 I stumbled upon this interesting marketing campaign by Toyota Belgium for the new car iQ. As explained in the video below, the font was created with the use of tracking technology and an overhead camera. I don’t know how effective this marketing campaign can be, but it sure is innovative.

The campaign was done by Pleaseletmedesign, Happiness Brussels and others… and the font can be downloaded at nl.toyota.be/iqfont

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