iQ font
I stumbled upon this interesting marketing campaign by Toyota Belgium for the new car iQ. As explained in the video below, the font was created with the use of tracking technology and an overhead camera. I don’t know how effective this marketing campaign can be, but it sure is innovative.
The campaign was done by Pleaseletmedesign, Happiness Brussels and others… and the font can be downloaded at nl.toyota.be/iqfont
